Shruti Shah
Shruti Shah
Product Design Lead
Mission-driven design professional with experience leading multiple startups developing and implementing end-to-end design solutions for digital products through structured research, and creative problem-solving.
Currently: Senior Product Designer at Scribd Inc.
Previously: Product Design Lead at OneCard & OneScore (India), Alum - University of Kansas (IXD)
Product Design Lead
Mission-driven design professional with experience leading multiple startups developing and implementing end-to-end design solutions for digital products through structured research, and creative problem-solving.
Currently: Senior Product Designer at Scribd Inc.
Previously: Product Design Lead at OneCard & OneScore (India), Alum - University of Kansas (IXD)
About me
About me
I returned to the United States about 2.5 years back and am eager to work at a place that will challenge and excite me, and take my career to the next level. Here's more information about me:
I returned to the United States about 2.5 years back and am eager to work at a place that will challenge and excite me, and take my career to the next level. Here's more information about me:
Founding designer
Served as the Founding Designer of a Unicorn FinTech Startup.
Envisioned their design philosophy and structure from scratch and collaborated with a design team of 18 designers.
Apps with 45M+ downloads
Apps with 45M+ downloads
Designed two major finance apps which had 45M+ downloads and an average rating of 4.7 stars on the play store.
Designed one of the most popular metal credit cards in India with 1.5M cards issued and $2B+ transacted.
Cross-functional skills
Cross-functional skills
Gained cross-functional experience having worked extensively with heads of product, management, engineering, growth, and marketing.
Worked on GTM propositions and vision strategies alongside leadership teams.
Professionally tempered
Professionally tempered
Known to have patience, meticulousness, great communication, leadership skills, and business alignment.
Ability to deliver in complex and challenging environments.
My best work
My best work
The projects include a deep dive to showcase the problem statement, my process, and the impact on the business or the user experience.
The projects include a deep dive to showcase the problem statement, my process, and the impact on the business or the user experience.
OneScore | Credit Score App
OneScore | Credit Score App
About: A credit score monitoring app with over 25 million downloads, provides personalized insights and credit education.
My Role: Developed the app as the founding designer and then led a complete revamp while growing the team. In this case study, you’ll be able to see my process of designing the app from scratch and my problem-solving skills.
About: A credit score monitoring app with over 25 million downloads, provides personalized insights and credit education.
My Role: Developed the app as the founding designer and then led a complete revamp while growing the team. In this case study, you’ll be able to see my process of designing the app from scratch and my problem-solving skills.
OneCard | Buy Now Pay Later
OneCard | Buy Now Pay Later
About: A digital credit card platform, with instant approval and customizable credit limits. Notably, we introduced the Buy Now Pay Later feature on the app during the pandemic, strategically creating a new revenue stream for the company. With over 1.5 million active users within the past 4 years, OneCard is one of the most preferred choices among consumers.
My Role: Exhaustive user research and GTM, developed the app experience, as well as improvised and scaled the product.
About: A digital credit card platform, with instant approval and customizable credit limits. Notably, we introduced the Buy Now Pay Later feature on the app during the pandemic, strategically creating a new revenue stream for the company. With over 1.5 million active users within the past 4 years, OneCard is one of the most preferred choices among consumers.
My Role: Exhaustive user research and GTM, developed the app experience, as well as improvised and scaled the product.
Blog
Blog
Sometimes, I also write about useful topics related to all things design and building products in fast-paced teams.
Sometimes, I also write about useful topics related to all things design and building products in fast-paced teams.
Product design and AI
Product design and AI
How can designers utilize the benefits of AI while designing products
How can designers utilize the benefits of AI while designing products
2023
2023
Scaling a Design Team from 1 to 20 people
Scaling a Design Team from 1 to 20 people
Scaling a Design Team from 1 to 20 people
My experience from scaling a design team as a founding designer at a unicorn startup
My experience from scaling a design team as a founding designer at a unicorn startup
2023
2023
Who, what, and why? Design for your target audience
Who, what, and why? Design for your target audience
Who, what, and why? Design for your target audience
How to design for your target users, a checklist on how to go about it
How to design for your target users, a checklist on how to go about it
2022
2022
Agency vs Product team - what is it like for designers!
Agency vs Product team - what is it like for designers!
Having worked at both, my approach on pros and cons of both set-ups
Having worked at both, my approach on pros and cons of both set-ups
2022
2022
©2025 Shruti Shah. All rights reserved.
©2025 Shruti Shah. All rights reserved.